You can turn off Windows 10's advertising ID if you want. You'll still get ads delivered to you, but they'll be generic ones rather than targeted ones, and your interests won't be tracked. There you'll see a list of choices under the title "Change privacy options" the first controls the advertising ID. Launch the Windows 10 Settings app (by clicking on the Start button at the lower left corner of your screen and then clicking the Settings icon, which looks like a gear) and go to Privacy > General. You can turn that advertising ID off if you want.